Business Economics BBA

This book is designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives.

This book adds significant new material on production costs, managerial economics, growth, and competitiveness, and includes new case studies with applications to international business.

Audience Of this Book:

1 Business Economics
2 Market Structure
3 Demand Analysis
4 Supply Analysis
5 Production and Cost
6 Pricing Practices and Strategies
7 Concept of National Income
8 Economic System