Business Communication by Dr. Darekar Ramesh Dagu, Ms. Seema Pillai, Mr. Chetan S. Varade, Mr. Nikunj Bilakhia
A number of books are available on the subject of Business Communication in the market but they do not meet the basic requirements of B.Com students. This book is written as per the revised syllabus prescribed for B.Com students from June, 2014. We do hope that this book will definitely help to meet the growing requirements of the students of Business Communication from the faculty of Commerce and Management. This book adopts a modern and novel approach towards the study of Business Communication in view with the specific requirements of the readers and practitioners of this subject.
Business Communication is evolving at a rapid space with the introduction of new network based collaborative technologies leading to dramatic changes in work environments. Information is now exchanged via- email; mediums are conducted through video conferencing and customer information is collected and products are promoted using the internet .Because of the various phenomenal changes in the business environment, recruiters look for students with good computers- cum-communication skills.
Audience of the Book :
This book Useful for B.Com students.
Table of Contents:
1. Introduction of Business Communication
2. Methods and Channels of Communication
3. Soft Skills
4. Business Letters
5. Types and Drafting of Business Letters
6. Job Application Letters
7. Internal and Other Correspondence
8. New Technologies in Business Communication