Business Communication BBA

This book provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. The success of any business to a large extent depends on efficient and effective communication. It takes place among business entities, in market and market places, within organizations and between various groups of employees, owners and employees, buyers and sellers, service providers and customers, salespersons and prospects, and also between people within the organization and the persons. All such communication impacts business.

Audience Of this Book:

1 Communication
2 Verbal and Non-verbal Communication
3 Oral Communication
4 Written Communication
5 Presentation
6 Meetings
7 Writing Letters
8 Resume
9 Business Reports