Shop for eBooks on
Start reading today on the web, tablet, phone or e-Reader

Advertising : Planning And Implementation

By Sangeeta Sharma And Raghuvir Singh more
₹236.25 ₹350.00 You will save ₹113.75 after 33% Discount

Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied


Get Flat 50% Off on your First Order

Product Specifications

Publisher PHI Learning
ISBN 9788120329737
Author: Sangeeta Sharma And Raghuvir Singh
Number of Pages 496
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • Snapshot
  • About the book

About The Book Advertising
Book Summary:

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising.

Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes in detail how to develop and execute an effective advertising campaign by understanding consumers mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan.


A large number of ads, current as well as from the past, are used to elucidate the concepts.

The text helps the reader analyze an ad copy and find its relevance to the product.

Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building.

The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising.

Table of Contents:
Preface. PART ONE: ADVERTISING BASICS1. Advertising: Introduction. 2. Advertising and Society. 3. Advertising: A Marketing Tool. PART TWO: ADVERTISING RESEARCH AND STRATEGY4. The Consumer Behaviour. 5. Advertising Planning. 6. Advertising Research and Account Planning. 7. Working of Advertising. PART THREE: CREATIVITY AND ADVERTISING8. Role of Creativity. 9. Creativity through Language. 10. Layout of Advertising. PART FOUR: ADVERTISING MEDIA11. Print Media. 12. Television and Radio. 13. Web Advertising. PART FIVE: INTEGRATED MARKETING COMMUNICATIONS14. Advertising and Integrated Marketing Communications. 15. Advertising in a Multicultural Environment. Bibliography. Index.

Sample PDF Download
Related Books (12)