Advertising Management

Advertising management is the process of overseeing campaigns that seek to inform and attract consumers regarding a particular good or service. This the process begins with the first stages of the market research that helps to create the advertising strategy, moves on to the development of the general outline for the campaign, the creation of a specific plan of action, and the launching of the completed project. Without effective advertising management, ad campaigns and public relations efforts tend to founder and produce little or no results.

Audience Of this Book:

1 Introduction to Advertising: Design and Execution
2 Advertising Agency Management
3 Newspapers-A Media Tool and Media Evaluation
4 Advertising Campaign and Budgeting
5 Sales Promotion and Sales Promotion Campaign
6 Brands Management