Advertising And Sales Promotion by Dr. Shaila Bootwala, Asst. Prof. Fazil Mohammed Shareef
It gives us immense pleasure in presenting this book of marketing titled ‘Advertising and Sales Promotion’ This book has been written keeping in mind the New Syllabus proposed by The Board of studies in marketing, for B.B.A. final year students of Marketing specialisation.
It covers the entire syllabus comprehensively and deals with minute concepts very clearly. Great effort has been made to define the salient features realistically and practically. The book will provide an overall understanding of Advertising and Sales Promotion. The topics relate to Measurement of Effective Advertising, Copy Decisions, Media Decisions, Sales Promotion and Brand Equity and Role of Information Technology in Advertising and Sales Promotion.
Audience of the Book :
This book Useful for BBA students.
Table of Contents:
1. Introduction and Measurement of Effective Advertising
2. Copy Decision
3. Media Decisions
4. Sales Promotion and Brand Equity
5. Role of Information Technology in Advertising and Sales Promotion