Advertising And Sales Promotion Marketing Special Paper – III

By Team of Eminent Professors more
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Product Specifications

Publisher Nirali Prakashan All BBA books by Nirali Prakashan
Author: Team of Eminent Professors
Number of Pages 105
Available
Available in all digital devices
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Advertising And Sales Promotion Marketing Special Paper – III by Team of Eminent Professors
Book Summary:
It is good to see you willing to work hard and prepare yourself to be successful in all your activities including studies. The fact that you are holding this book in your hands shows that you are keen to improve your abilities which will hold you in good stead.

This book has been specifically written and published in a format which is easy to understand and help you to prepare thoroughly for the marketing

Audience of the Book :
This book Useful for BBA students.
Table of Contents:

1. Introduction and Measurement of Effective Advertising

2. Copy Decisions

3. Media Decisions

4. Sales Promotion and Brand Equity

5. Role of Information Technology in Advertising & Sales Promotion

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