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| Publisher | Vinra Publication All MBA books by Vinra Publication |
| Author: | Vinra Publication |
| Number of Pages | 207 |
| Available | Available in all digital devices |
"Advertising And Brand Management by Vinra Publication
The book presents in a logical, step-by-step manner, comprehensive, user-friendly, easy to grasp text on advertising and brand management with examples in a global context. In this book, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits, and references.
Audience Of this Book:
1 Advertising in Promotional Mix
2 IMC in the Marketing Program
3 Sales Promotion
4 Advertising Budgets
5 Advertising Media
6 Introduction to the Concept of Brand
7 Brands Management
8 Media Planning
9 Advertising Campaign
10 Brand Positioning
11 Economic and Social Aspects of Advertising
