A Handbook of Agro Food Processing and Marketing
About this eBook
Humans are omnivorous animals that can consume both plant and animal products. We changed from gatherers to hunter gatherers. After the experience of the ice age it is probable that humans wanted to create some feeling of security by controlling what plants were growing and which animals were available. This led to agriculture, which has continually improved and altered the way in which food is obtained. India is the world's second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of Canning, Dairy and Food Processing, Specialty Processing, Packaging, Frozen Food Refrigeration and Thermo Processing. Fruits Vegetables, Fisheries, Milk Milk Products, Meat Poultry, Packaged Convenience Foods, Alcoholic Beverages Soft Drinks and Grains are important sub-sectors of the food processing industry. Health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious. Agro-food marketing refers to buying and selling the economic incentive structure and goods handling system for food, from the point of production through processing and distribution to final sales to consumers. The book has been structured in various chapters viz., Foods and nutrition an overview, Nutritive value and uses of fruits, Nutritive value and uses of vegetables, Nutritive value and uses of spices and plantation crops, Food processing and preservation, Principles and Methods of food processing, Food shelf life and
storage, Food processing and techniques, Food packaging, Agribusiness food industry, Agribusiness cereals industry, Agribusiness dairy industry, Market and marketing, Market segmentation, Agro-food marketing, Market potential of various fruits and vegetables products, Market potential of plantation and spice products, Market potential of oil seed base products, Indian food market, food chain concept, food market development, Food marketing cycle and channels, Consumer behavior The psychology of marketing. In the end general terms of food industry and marketing and glossary of English and Hindi names have been given. In order to create a coherent textbook, the author has taken a very proactive approach, not only to the structure of the book, but to the content of the individual chapters.