About The Book :
1 Provides holistic, experience-based framework of Micro
Economics on the pattern suggested by UGC.
2 Incorporates Micro Economics tools, the knowledge of which is essential
for the 21st century business executives.
3 Covers the course-contents specified by UGC, the Indian Universities and
the prominent business schools of the country for Economics, Commerce,
Management and other related streams.
4 Includes chapters on Introduction to Economics, Theory of Demand, Theory
of Production and Costs, Theory of Product Pricing, The Theory of Factor
Pricing and General equilibrium Analysis and Welfare Economics.
5 Discusses practical applications, illustrations, review questions and references.
6 Provides in one volume the various economic theories which constitute the
subject matter of Micro Economics.
7 This book has been designed for the students of B.A. (Hons.), B.Com (Hons.),
Business Economic, M.A. (Eco.), M.Com and candidates preparing for All
India and State level competitive examinations such as IAS, IBS and allied
8 This book is useful guide for the business executives and the New Age
Managers to learn micro economic tools as it helps them in improving their
9 Simple language, innovative techniques using charts and intelligible style of
presentation the distinguishing features of this book.