Research Methodology

By PANNEERSELVAM, R. more
10972 Views
₹266.63 ₹395.00 You will save ₹128.38 after 33% Discount

Add to Wish List

Save extra with 3 Offers

Get ₹ 50 Instant Cashback on the purchase of ₹ 400 or above
SAVE10 Already Applied

NEW50

Get Flat 50% Off on your First Order

Product Specifications

Publisher PHI Learning
ISBN 9788120349469
Author: PANNEERSELVAM, R.
Number of Pages 720
Edition Second Edition
Available
Available in all digital devices
Request for Books
  • Snapshot
  • About the book

About The Book Research Methodology
Book Summary:

This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations.


DISTINGUISHING FEATURES OF THE BOOK

Written in an easy to read style
Each technique is illustrated with sufficient number of numerical examples
Gives complete account of statistics and aspects of research methodology
Chapter 8 gives complete account of testing of hypotheses
Design and analysis of experiments, advanced multivariate analysis, multidimensional scaling and conjoint analysis, algorithmic research, models for industries and public systems, simulation are unique to this text.
Graded chapter-end questions

NEW TO THIS EDITION

Introduction of a chapter on SPSS (Chapter 17), is new to this edition which gives readers an idea to obtain statistics for different techniques presented in this text. The different screenshots for different modules of SPSS applied to suitable example problems on sample session for data creation, reports, descriptive statistics, tables, compare means, general linear model, correlation, simple regression, nonparametric tests, classify, data reduction and graphs help readers to understand the features of SPSS.

AUDIENCE

MBA
MCom
MA (Economics)
MA (Sociology) and
PhD (Management, Commerce, Economics, and Engineering)


Table of Contents:
Preface

1. Overview of Research Methodology

2. Data Collection and Presentation

3. Review of Basic Statistical Measures

4. Design and Analysis of Experiments

5. Attitude Measurement and Scales

6. Probability Distributions

7. Sampling Methods and Distributions

8. Tests of Hypotheses

9. Nonparametric Tests

10. Basic Multivariate Analysis

11. Advanced Multivariate Analysis

12. Multidimensional Scaling and Conjoint Analysis

13. Algorithmic Research

14. Models for Industries and Public Systems

15. Simulation

16. Report Writing and Presentation

17. Introduction to SPSS


Annexures Bibliography Answers Index
 

Request Books Download Sample PDF
x