Marketing & Salesmanship Fundamental Of Marketing - II by Dr. Shaila Bootwala
It is great pleasure for us to publish this book on ‘Marketing & Salesmanship Fundamental Of Marketing - II’ for the students of F.Y.B.Com. of Savitribai Phule Pune University, Pune. This book has been written keeping in mind the new CBCS pattern syllabus proposed for First Year B. Com. students, which has been adopted from the academic year 2019-20. This book covers the prescribed syllabus applicable to all the Universities in Maharashtra and India.
The audience of the Book :
This book is Useful for B.Com. 1st Year students.
2. Process of Selling
3. Rural marketing
4. Recent Trends in Marketing
5. Model Question Paper