Marketing Management Paper - III by Dr. Shaila Bootwala, Mr. Sameer Mitha
This book has been written keeping in mind the new syllabus proposed by the Board of Studies in Marketing, Savitribai Phule Pune University for Third Year B.Com students, to be adopted from June 2015. This book deals specifically with advertising and other aspects of Marketing linked with promoting a product.
The present era of globalisation; expansion and growth of e-commerce across the length and breadth of the globe has changed the way Marketing and Advertising operate.
The authors have attempted to capture the changing marketing and advertising scenario through the examples incorporated.
Audience of the Book :
This book Useful for B.Com. Students.
Table of Contents:
TERM - I
1. Fundamental of Advertising and Advertising Media
2. Appeals and Approaches in Advertisement
3. Brand Management
4. Industrial Marketing
TERM : II
5. Marketing Reaserch
6. Distribution Management
7. Target Marketing
8. Marketing Control