Management and Entrepreneurship by N V R Naidu And T Krishna Rao
This book is organized in two parts. Part one deals with management and its functions like planning, organising, staffing, directing and controlling, marketing management, product development, sales management and cost accounting. Part two deals with entrepreneurship, small scale industry, institutional support, preparation of report and industrial ownership.
Audience of the Book :
|This book is intended to serve as a textbook for Engineering and Management courses.|
The main features of the book are as follows:
1.Comprehensive and easy to understand, requires no previous knowledge of the subject.
2.Presented in a simple and systematic manner.
3.Review questions for the benefit of students.
Table of Contents:
8. Marketing Management
9. Product Development
10. Sales Management
11. Cost Accounting
13. Small Scale Industry
14. Institutional Support
15. Preparation of Project
16. Industrial Ownership