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Management and Entrepreneurship

By N V R Naidu And T Krishna Rao more
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Product Specifications

Publisher IK International
ISBN 9788190675789
Author: N V R Naidu And T Krishna Rao
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  • About the book

Management and Entrepreneurship by N V R Naidu And T Krishna Rao
Book Summary:

This book is organized in two parts. Part one deals with management and its functions like planning, organising, staffing, directing and controlling, marketing management, product development, sales management and cost accounting. Part two deals with entrepreneurship, small scale industry, institutional support, preparation of report and industrial ownership.

Audience of the Book :
This book is intended to serve as a textbook for Engineering and Management courses.
Key Features:

The main features of the book are as follows:

1.Comprehensive and easy to understand, requires no previous knowledge of the subject.

2.Presented in a simple and systematic manner.

3.Review questions for the benefit of students.

Table of Contents:

1. Introduction

2. Management

3. Planning

4. Organizing

5. Staffing

6. Directing

7. Controlling

8. Marketing Management

9. Product Development

10. Sales Management

11. Cost Accounting

12. Entrepreneurship

13. Small Scale Industry

14. Institutional Support

15. Preparation of Project

16. Industrial Ownership


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