Business Economics (Macro) by Dr. (Ms.) Girija Shankar, Kiran Jotwani
It gives us a feeling of immense pleasure and gratitude when placing before the students of S. Y. B.Com and other esteemed readers, the book of BUSINESS ECONOMICS (MACRO) based on the revised syllabus with effect from June 2014.
The field of economics is very dynamic, characterised by continuous changes in its variables which have a deep impact on the business world. In the business world, with cutthroat competition, the survival in the market depends on the knowledge of the basic macro concepts, government policies, changes and swings that occur in business activities. Macroeconomics deals with ‘aggregates’ and ‘averages’. It is the macro business environment within which a micro firm or an industry has to function. Thus the broad framework of the economy is a ‘must’ to study.
Audience of the Book :
This book Useful for B.Com students.
Table of Contents:
1. Business Concepts and Macro Economics
2. National Income
4. Value of Money
5. Inflation and Deflation
6. Trade Cycle
7. Theories of Output and Employment
8. Public Finance
University Question Papers