Agribusiness: Market and Marketing

Agribusiness: Market and Marketing Agribusiness: Market and Marketing Sample PDF Download
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Publisher: Agrobios Publications
ISBN: 9788177545401
Availability: In Stock
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The term agribusiness was introduced by Davis and Goldberg in 1957. It is a generic term for the various businesses involved in food production, including farming and contract farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing, marketing, and retail sales. The term agricultural marketing is composed of two words agriculture and marketing. Agriculture is based on activities aimed at the use of natural resources for human welfare. The primary activities are the production of food including growing and or raising crops and livestock. Marketing encompasses a series of activities involved in moving the goods from the point of production to the point of consumption. It includes all activities involved in the creation of time, place, form and possession utility. A market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area. Marketing includes marketing research. It includes research into new products, or modes of distribution such as via the
Internet. It is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions monitor marketing performance and improve understanding of marketing as a process. The present book is an effort to present various aspects of martet, marketing of agricultural produce. The chapters include Agribusiness Introduction, Agriculture Market, Market Structure Meaning, Producer s Surplus, Market Segmentation, Market Research, Marketing, Marketing Strategy and Environment, Marketing Principles, Marketing Channels and Agencies, Market Integration, Efficiency, Costs, Margins and Price Spread, Marketing Research, Marketing and Advertising, Agricultural Marketing, Cooperation and Cooperatives in Agricultural Marketing in India, Government Organization and Support for Marketing. In the end chapters are appended with Glossary. I express my thanks to Dr. Updesh Purohit, the publishers for bringing the book to the readers in record time. Author
1. Agribusiness Introduction ............................................ 1 Meaning of Agribusiness ................................................................. 2