Research Methodology A Theoretical Approach By D.Napolean, B.Balaji Sathya Narayanan

Research Methodology A Theoretical Approach By D.Napolean, B.Balaji Sathya Narayanan
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Research Methodology A Theoretical Approach By D.Napolean, B.Balaji Sathya Narayanan

Publisher: Laxmi Publications
ISBN: 9789381159767

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PREFACE A student pursuing any stream, be it education, commerce, finance, marketing, human resources or systems, Research Methodology assumes great importance for sound decision making. A large number of books have been written and published on this subject. But this book Research Methodology A Theoretical Approach , is an attempt to provide the readers a simplified version of How to conduct a research . The text has been divided into five chapters. Chapter 1 sets tone for understanding the fundamentals of research and a simplified research process. Chapter 2 discusses on how to identify problems from the secondary data and how to convert those identified problems into research objectives. Chapter 3 covers Research design, Sample design, Data collection, and Measurement and scaling techniques. Chapter 4 explains Hypothesis testing and data analysis using test statistics and statistical tools. Finally, Chapter 5 contains detailed explanation on how to draft a research plan, designing a research report and one of the famous referencing systems that are put in plain words for readers convenience. Comments on the book will be acknowledged with grateful thanks. Authors
FOREWORD Any book on research methodology in social sciences should cater to the needs of graduates coming from different disciplines. This book Research Methodology A Theoretical Approach , written by Mr. B.Balaji Sathya Narayanan, Former Assistant Professor, School of Management, SASTRA University, Tanjore, Tamilnadu, India and Mr. D. Napoleon. MCA, M.Phil., Assistant Professor, School of Computer Science Engineering, Bharathiar University, Coimbatore, serves this purpose to a great extent by clearly explaining the basic concepts using simple language. Reading this book will give a basic idea about research methodology so to enable the learners to go in for more sophisticated and advanced theories from well known authors. The chapters on planning for research and Bibliography are explained through adequate examples. I am sure this easy to read book will benefit hundreds of students in social and management sciences.
Dr. C.R.Vasantha Former Principal Alagappa University College of Education Karaikudi-630 003, Tamil Nadu, India
ACKNOWLEDGEMENTS I, B. Balaji Sathya Narayanan, would like to thank Mr. T.Parvathinathan, Retired Principal and Head, Department of Business Administration, Alagappa Government Arts College, Karaikudi, Tamil Nadu, India for helping me to kickstart my career in teaching line by giving me an opportunity to serve the students from rural background. I would also like to thank the Management of J.J. College of Arts and Science, Pudukkottai, Tamil Nadu who gave me an opportunity to pursue the career of teaching in the Department of Management Studies in their esteemed institute. I thank Dr. Parasuraman, Principal, J.J.College of Arts and Science, Pudukkottai, Tamil Nadu, India for his extended support in the institute. I am thankful to SASTRA University for offering a chance to work in their esteemed university. I am grateful to Mr. Pari Raman Palani, Assistant Director, Directorate of Distance Education, Alagappa University, Karaikudi and to my M.Phil Guide Dr. V. Balasubramaniam, Associate