Strategic Management

Strategic Management

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Product Specifications

Publisher Nirali Prakashan All MCom books by Nirali Prakashan
ISBN 9789383525645
Author: Pradip Kumar Sinha
Number of Pages 312
Edition First Edition
Available in all digital devices
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Strategic Management - Page 1 Strategic Management - Page 2 Strategic Management - Page 3 Strategic Management - Page 4 Strategic Management - Page 5

Strategic Management by Pradip Kumar Sinha
Book Summary:

With the liberalisation and opening up of the economy, our country was thrown into a global system from its traditionally insular and self-reliant stance. For the Indian corporate world it meant a totally different ball-game. From a government protected system, it found itself in an environment where it had to content with market forces, large corporations with significant brand equity and also follow different resources, strategies and practices.

Again, with the new millennium, things look extraordinarily exciting as well as daunting. Enabling technologies, especially Information Technology have created a whole new realm of virtual reality, which has changed many paradigms of how business is conducted globally.

India also faces the task of not only integrating itself with the rest of the world, but more importantly, of understanding future global trends to work towards finding a place among the leading economies. This would involve leveraging significant advantages, such as, qualified manpower pool and natural resources to the fullest extent. The competitive edge will come from a company's ability to innovate, create and use the entrepreneurial and entrepreneurial energies of its people.

Audience of the Book :
This book Useful for M.Com Students.
Table of Content:

1. Introduction to Strategic Management 

2. Strategy Formulation, Strategic Analysis and Strategic Planning 

3. Strategic Choices and Strategy Implementation 

4. Functional Strategy and Strategic Review