Indian PR Industry is growing at a annual rate of 32 and is likely to double its size by 2012-13. These are the finding of a random survey carried out by the associated chamber of commerce and industry of India ASSOCHAM . The advertising, Marketing and PR sector in India is changing rapidly in response to advances in technology and many opportunities are opening up for new comers. Since the Indian PR Industry is still nascent, there is an opportunity to offer integrated solutions, specially as the line between Public Relations, Advertising and digital is already starting to blur. With the growing adoption of the Social Media, there is a combination of options available. Social Media is catching up fast with traditional Media and is becoming part of many companie s communication approach. Since demand for PR Professionals are rising and so are opportunities galoring for relationship industries and it is because of this resion the industry has shown a growth rate of about 22 to 25 in last couple of years and the trend will continue in future and even grow for better. The industry has seen fast growth and expect to see continuing growth in the future, in term of vertical markets. Healthcare has been identified as the fastest growing sector. However, the public sector. The environment and corporate social responsibility are all emerging as growth areas for PR and Advertising. Public Relation is being used as a supplement along with advertising to form an effective communication strategy. This is primarily because at times advertising dose not suffice in communicating the exact massage. Public relation service not only help in communicating the massage but can also help in generating a favorable response. The PR and adverting industry, along with the entertainment industry and new Media is flourishing and growing and so is technology. The overriding concern of the industry is the skill shortage. The industry needs welcomes the new comers but only those who can prove their worth. The need of the hour is that the media institutions should turn out professionals, but for that we need teachers with skills, experience expertise, well organized training courses also text and reference material of international standard. Unfortunately, there are very few institutions in India who are having the professional approach and setup for proper training in the field of PR Advertising. Also, one can find very few books or reference materials on these subjects by India Authors.
It is not the claim of the Author that this book will explain all the intricate details of PR Advertising industry, but I am confident that the book will help you understanding day to day functioning of the industry and you will feel more comfortable with the complicated medium. The useful Terms have also been incorporated from printing technology which are frequently used in Advertising sector. My sincere thanks to Sri Suresh Mehrotra and Sri Vijay Tiwari Senior Journalists Bhopal Prof. Vijay Kumar Agrawal, Director- National Institute of Technical Teachers And Research Bhopal Sri Sriram Tiwari Director Culture Department of Culture, Govt. Of M. P., Prof. Nishith Dubey and Prof. Abhilash Thakur of National Institute of Technical Teachers Training Research Bhopal Prof. R. B. Shivgunde Joint Director - Pandit Sundarlal Sharma Central Institute of Vocational Education Bhopal Sri Rakesh Jaitly, Dy. General Manager PR NTPC for sharing useful suggestions. I am also thankful to Sri Rupendra Chauhan, Sadaiv Ranjan Pajouria, Aayushman Jhingran, Keshav Tiwari, Ritesh Dubey, Neha Tiwari and Manoj Kumar Maurya for their help and assistance. My sincere thanks to Sri Manish Gupta of Indra Publishing House for supporting this project. Your suggestions and critical comments are most welcome as these will help me for my