• Mass Communication Concepts And Processes
29% Off

Mass Communication Concepts And Processes

By Prof. (Dr.) Dilip Kumar more
78 Views
Selling Price : ₹128.25
MRP : ₹180.00
You will save : ₹51.75 after 29% Discount

Enter your email id to read this ebook
Submit

Save extra with 3 Offers

Get ₹ 50

Instant Cashback on the purchase of ₹ 400 or above
SAFE5 Already Applied

NEW35

Get Flat 35% Off on your First Order

Product Specifications

Publisher JSR Publishing House All Mass Communication & Journalism books by JSR Publishing House
ISBN 9789387684522
Author: Prof. (Dr.) Dilip Kumar
Number of Pages 148
Edition First Edition
Available
Available in all digital devices
  • Snapshot
  • About the book
Mass Communication Concepts And Processes - Page 1 Mass Communication Concepts And Processes - Page 2 Mass Communication Concepts And Processes - Page 3 Mass Communication Concepts And Processes - Page 4 Mass Communication Concepts And Processes - Page 5

Mass Communication Concepts And Processes by Prof. (Dr.) Dilip Kumar
Book Summary:

This book comprise of six units. First unit of this book explains the meaning and significance of Mass Communication. This unit will explain the concept of mass culture, and the different forms of mass communications or mass media in our society. The second unit will present an interface between the intrapersonal communication and mass communication. Third unit of the book discuss the functions of mass communication and the impact or influence of Mass Communication on the society. The fourth unit will discuss in detail the different theories of mass communication. Main emphasis in this unit is on the Fred Siebert, Theodore Peterson & Wilbur, Schramm's four major theories of press. The fifth unit will focus on the various tools or the media of mass communication. The sixth unit will analyze the effect of mass communication on the modern society. This last unit will present an overview of the print media in India.

Audience of the Book :
This book Useful for BBA,MBA Student.
Table of Content:

Unit I: Mass Communication

Unit II: Mass Communication And Other Forms Of Mass Communication

Unit III: Functions And Models Of Mass Communication

Unit IV: Theories Of Mass Communication Objectives

Unit V:Tools Of Mass Communication Objectives

Unit VI:Journalism And Mass Communication Mass Media And Modern Society

Unit VII:Theory Of Media And Society

Related Mass Communication & Journalism Books
x

Sold Just Now! 🔥

Ramesh Purchased Legal Aspects Of Business, just now!