Marketing Management Paper - II

This book has been written keeping in mind the new syllabus proposed by the Board of Studies in Marketing, Savitribai Phule Pune University for Third Year B.Com students, to be adopted from June 2015. This book deals specifically with advertising and other aspects of Marketing linked with promoting a product.

The present era of globalisation; expansion and growth of e-commerce across the length and breadth of the globe has changed the way Marketing and Advertising operate.

The authors have attempted to capture the changing marketing and advertising scenario through the examples incorporated.

TERM - I

1. Marketing Planning and Sales Forecasting

2. Social Marketing

3. Marketing Organisations

4. Marketing Strategies

TERM : II

5. Agricultural Marketing

6. International Marketing

7. Marketing Regulations

8. Globalisation and Marketing

Case Studies

Question Papers P.1