Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services)

Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services)

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Product Specifications

Publisher Upkar Prakashan All Competitive Exams books by Upkar Prakashan
ISBN 9788174828743
Author: Dr. L. N. Koli, Prem Koli
Number of Pages 163
Available
Available in all digital devices
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Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services) - Page 1 Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services) - Page 2 Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services) - Page 3 Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services) - Page 4 Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services) - Page 5

Marketing Knowledge (For Various Competitive Exams., Especially For Banking Services)
Book Summary:

Marketing Knowledge: Useful For Various Competitive Exams Especially For Banking Services is a reference book on various aspects of marketing aimed at aspirants of competitive exams. The book begins with an overview of marketing, focusing on its nature, scope, and importance.

Subsequent chapters cover concepts such as marketing environments, product life cycle, buyer behavior, pricing, sales management, and sales promotion. Topics like channels of distribution, modern marketing, and bank marketing are covered in the last few chapters. The book was published in 2008 by Upkar Prakashan.

Audience of the Book :
This book Useful for competitive exam.
Key Features:

The main features of the book are as follows:

  • this book is especially helpful for those preparing for banking services examinations.
  • Important chapters such as channels of distribution, modern marketing, and bank marketing have been covered in a detailed manner.