Information And Knowledge Management
About this eBook
PREFACE Communication for development is a broad cognitive field of enormous international, national and regional interest attracting as a special field of study by students and researchers across disciplines. New media and communication convergence are reshaping the ways in which communication can be used in development infusing renewed interest in the field as a subject of serious academic study. The purpose of this book is to provide a framework for the communications of health information to Indian women in which different aspects have been explained with example from the field. The extension education professional understand the needs of the community and facilitate dialogue concerning the issues of women health. There is good evidence that health communication has affected health behaviour. This book brings together research studies from a variety of substantial health areas, prepared by authors who have done the original research work. These chapters show important effects and illustrate the central conditions of success. This book has 9 chapters. These are 1. Effectiveness of Communication Channels for Indian Rural Women Health related programme is a felt-need of many people. Rural women have poor awareness about various diseases and its symptoms. Studies have shown that health and hygiene awareness was not up to the expectations due to poor literacy rate or lack of availability of effective communication channels resulting in improper health seeking behaviour and treatment. In a study conducted in various parts of India, it was observed that patients had delayed seeking care, it was observed that paucity of knowledge on health and hygiene and communicable disease control programmes prevailed even among the grassroot level health workers, despite the presence of posters and pamphlets in abundance. All these findings suggest that there is a need to improve awareness of various disease symptoms especially in rural areas to achieve effective control.
Hill women of Chaukhutiya block of Almora district was utilizing television, radio for entertainment and very few reading newspapers to know what happening in their area. The information on vaccination of children and pregnant women was considered as most needed by rural women. The study on 150 Anganwadi workers working in the ICDS in U.P. in which it was found that personal values of an individual plays an important role in determining behavior in organization setting. 2. Rural Women Communication Behavior on Family Welfare Issues Various studies in the several parts of India conducted on family planning prove that television plays an important role in leveling of information among rural viewers. Doordarshan broadcast family welfare programmes in the regional languages