This book is an offering to students preparing for entrance exams in Mass Communication and Journalism Advertising and Public Relations. The questions and issues in this book have been dealt with in a pattern similar to questions asked during entrance exams held by Indian Institute of Mass Communication. The introduction page shall help the students to meander through the book and learn new things.
The material for the book was culled from various libraries. Sincere thanks to all near and dear ones for their timely and unconditional support.
The major credit for the book goes to Mr. Sanjay Nanda, Publisher of this book, who concieved the idea and chalked out a sketch for the book.
Sheetal Thapar Assistant Professor Journalism
INTRODUCTION QUESTION PAPERS OF IIMC
PART - I SUBJECTIVE TYPE QUESTIONS
PART- II CONCEPTS Definitional Questions Common Government Terms Environment Related Terms Terms from Print Media Terms from Electronic Media Terms from New Media Terms from Mobile Media Terms from Advertising Terms from Photography Business Terminology