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Farm Advertisements in Mass Media

By Dhananjaya B & Nataraju M S more
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Product Specifications

Publisher Agrotech Publications
ISBN 9788183211697
Author: Dhananjaya B & Nataraju M S
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  • About the book

Farm Advertisements in Mass Media by Dhananjaya B & Nataraju M S
Book Summary:

The study revealed that more than half of the captions used in the farm advertisements in print media belonged to creative and economical type. Product features, consumer self enhancement and economic appeals were used to a large extent. Nearly half of the illustrations of farm advertisements published in media.

Audience of the Book :
This book Useful for Agriculture students.
Key Features:

The main features of the book are as follows:

(1) Advertising is directly related to the groups of people.

(2) Marketing is one of the important aspects of advertising.

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