About the Book
In the world of marketing, metrics are everything. That's particularly true when it comes to your email marketing program. Has your email marketing program hit a plateau? Are you seeing the results that you want from your email marketing? If not, the best place to start is to break down your email marketing metrics and find where there are opportunities for you to improve each step of your email program. In order to do that, you'll need to understand what the top ten key performance indicators and metrics are for an email campaign or ongoing email program, as well as the most common ways to generate improvements in them.