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Citizens at Work : Volume 2 : CSR Practices in Indian Corporations

By VVN Kishore more
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Product Specifications

Publisher TERI Press
ISBN 9788179930953
Author: VVN Kishore
Print Enabled 15%
Number of Pages 109
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CONTENTS Foreword .................................................................................. v Acknowledgements ................................................................ vii Introduction ............................................................................. 1 Literacy for livelihood ............................................................. 5 Taking self-reliance from principle to reality ...................... 11 Cementing community ties .................................................. 17 Unto light .............................................................................. 21 Financing the future .............................................................. 29 Sowing the seeds of development ......................................... 35 Kick-starting dignity ............................................................. 39 Building skills, creating self-reliance .................................... 45 Enriching society ................................................................... 51 Fuelling rural livelihoods ...................................................... 57 Lighting the flame of development ...................................... 65 Pioneering initiatives for urban waste management ........... 73 Powering development .......................................................... 79 Manufacturing change .......................................................... 87 Powering change .................................................................... 95 Enabling a self-sustaining development paradigm ............ 103 About T E R I BCSD India ................................................. 109
Foreword The attitude to CSR corporate social responsibility has changed remarkably in the recent years. Some decades ago, whenever a business organization carried out actions to demonstrate its commitment to CSR, it essentially approached this task as an act of charity, possibly to provide salve to the conscience of corporate leaders who were earning high profits. The concept of CSR today embraces the practice of a responsible philosophy in a context that is an intimate part of the organization s essential activities. Perhaps this philosophy is best articulated in the words of Lord John Browne, CEO of BP I don t think that a business which just generated money would be a very good business. It wouldn t invest in the future for one thing it wouldn t develop people, or ideas, or markets, or new products. Business is surely about the long term, and not just about tomorrow. Nor is responsibility something to be added on as an afterthought, or as a PR gloss.
Another way of viewing the developments that have taken place in this field is to emphasize that corporations are increasingly realizing that their success lies as much in the success of the societies within which they operate as it does in the internal working of the company itself. There are various elements of this realization that have come from experiences that success stories of genuine practice by CSR have provided as well as those where the concept was largely ignored. For instance, those who work in any organization are as much members of the society to which they belong as of the employee workforce of the organization that provides them with a salary. It is difficult to conceive of a situation where a company that minimizes its

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