Yes, we should make our development sustainable. Yes, we must consume less, produce more, waste nothing. But why would any profit-making enterprise consider investing in social welfare when its revenue targets are racing away and its competition is catching up? What makes a corporate look beyond 'shareholders' and connect with 'stakeholders'? What drives the champions of corporate social responsibility? 'Business unusual' has the answers. Thought-provoking solutions from Mr Anand Mahindra and Prof. Jeffrey Sachs. Experience-based insights from over 20 leading global and Indian CEOs. Hands-on findings from five sectors. Answers that prove that no business can succeed in a society that fails.