It is a truism that the job one wants has not yet been invented. A person may be hired for a particular skill set or position, but it does not mean that he would be actually doing it on a day-to-day basis. Things change, and whatever one ends up doing, one thing is certain, and that is, excellence in communication is crucial for success.
Excellent communication skills are expected of managers in whichever field they choose to specialise. Communication involves the creation of meaning in the receiver. It is a two way process, involving both the sender and the receiver. It means that the sender has authentic information to send, understands the receiver and his needs and conveys his message effectively. The receiver, at the other end, is well capable of receiving the message and interpreting it, such that he can give a feedback. Such an effective communication is essential in businesses, so that all the activities are coordinated and well orchestrated towards the core objectives of the organisation.
Effective communication helps in building teamwork. Today’s organisations look for students who are trainable, who can function in teams and develop leadership qualities. This is the potential they try to assess when they conduct group discussions, interviews and sometimes even presentations as part of their hiring process. Let us look around. Is there any one organisation where communication skills are not required?
This book Useful for BBA & BCA students.
1. Introduction to Communication
2. Methods and Types of Communication
3. Oral Communication
4. Business Correspondence
5. Media of Communication
6. Job Seeking Skills
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