Shop for eBooks on
Start reading today on the web, tablet, phone or e-Reader

Agriculture Extension and Mass Communication

By A K Singh more
₹891.00 ₹990.00 You will save ₹99.00 after 10% Discount

Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied


Get Flat 50% Off on your First Order

Product Specifications

Publisher Agrobios Publications
ISBN 9788177545388
Author: A K Singh
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • Snapshot
  • About the book

Agriculture Extension and Mass Communication by A K Singh
Book Summary:

Information flow in farmers through traditional and ICT application is important through. It provided knowledge of new and advanced agricultural technology to them. Radio is the most used mass media source for farm information by the farmers relative to television, print and telephone. The major constraints to use of mass media for farm information include; lack and inconsistent supply of power, financial constraints, language barrier and time of programme presentation. The use of ICT for farm information is extremely low as it is basically limited to radio broadcast. Sustainable, application of ICT to agricultural technology transfer in India can be realized when such issues as erratic and inconsistent power supply, enhancement of farmers knowledge of and access to telephone and internet facilities, sponsorship of agriculture radio and television programmes in the local languages by NGOs and others, and adequate funding of extension organization to enable them acquire ICT components, are sufficiently addressed. The aim for writing this book is to present various means of mass communication which can easily reach to the farmers with the help of NGOs and KVKs.

Audience of the Book :
This book Useful for Agriculture Extension.
Table of Contents:
  1. Agriculture Extension 
  2. Communication 
  3. Mass Communication in Agriculture 
  4. Communication Systems for Agriculture Extension 
  5. Journalism and Mass Communication 
  6. Radio and Mass Communication 
  7. Mass Communication and Television
  8. Mass Communication: Films
  9. ICTs: Digital Opportunities: New Media
  10. Internet and Mass Communication 
  11. Web Design Methodology 
  12. Knowledge Management Processes and ICT Tools
  13. e-Marketing for Farmer's Prosperity 

Sample PDF Download