Marketing Books by PHI Learning, Marketing Textbook in English

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Marketing Books by PHI Learning, Marketing Textbook in English (Total 28 Products)
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International Marketing

International Marketing

By R Srinivasan
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Case Studies In Marketing : The Indian Context

Case Studies In Marketing : The Indian Context

By R Srinivasan
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Principles Of Marketing

Principles Of Marketing

By Neeru Kapoor
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Customer Relationship Management : Concepts And Cases

Customer Relationship Management : Concepts And Cases

By Alok Kumar Rai
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Services Marketing : The Indian Context

Services Marketing : The Indian Context

By R Srinivasan
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Modern Marketing : Principles And Practice

Modern Marketing : Principles And Practice

By D Chandra Bose
6490 Views
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Consumer Behaviour : Insights From Indian Market

Consumer Behaviour : Insights From Indian Market

By Ramanuj Majumdar
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Industrial Marketing

Industrial Marketing

By Milind T Phadtare
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Effective Business Communication

Effective Business Communication

By Asha Kaul
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Marketing Management : Concepts, Cases, Challenges And Trends

Marketing Management : Concepts, Cases, Challenges And Trends

By M Govindarajan
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Business Communication

Business Communication

By Suparna Dutta
5401 Views
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Relationship Marketing : Concepts, Theories And Cases

Relationship Marketing : Concepts, Theories And Cases

By Supriya Biswas
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Industrial Relations And Labour Legislation

Industrial Relations And Labour Legislation

By R. C. Sharma
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Customer Relationship Management : A Strategic Approach To Marketing

Customer Relationship Management : A Strategic Approach To Marketing

By Kaushik Mukerjee
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Customer Relationship Management : Modern Trends And Perspectives

Customer Relationship Management : Modern Trends And Perspectives

By S Shanmugasundaram
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Strategic Marketing : Making Decisions For Strategic Advantage

Strategic Marketing : Making Decisions For Strategic Advantage

By Musadiq A Sahaf
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Marketing Research

Marketing Research

By Richa Arora And Nitin R Mahankale
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Integrated Retail Marketing Communication

Integrated Retail Marketing Communication

By G P Sudhakar
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Statistics For Business And Marketing Research

Statistics For Business And Marketing Research

By DAS, KISHORE K. , BHATTACHARJEE, DIBYOJYOTI
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The Financial System In India: Markets, Instruments, Institutions, Services And Regulations

The Financial System In India: Markets, Instruments, Institutions, Services And Regulations

By Subhash Chandra Das
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Marketing Practices In Developing Economy : Cases From South Asia

Marketing Practices In Developing Economy : Cases From South Asia

By Syed Ferhat Anwar and Khalid Hasan
2990 Views
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Case Studies In Marketing - The Indian Context

Case Studies In Marketing - The Indian Context

By R. Srinivasan
2315 Views
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Supply Chain Management Concepts And Cases

Supply Chain Management Concepts And Cases

By Rahul V. Altekar
1981 Views
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Business Communication

Business Communication

By Sathya Swaroop Debasish, Bhagaban Das
1374 Views
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Product Policy And Brand Management : Text And Cases

Product Policy And Brand Management : Text And Cases

By A. K. Chitale, Ravi Gupta
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Business Process Outsourcing: A Supply Chain Of Expertises

Business Process Outsourcing: A Supply Chain Of Expertises

By Vinod V. Sople
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Neuromarketing: A Peep Into Customers Minds

Neuromarketing: A Peep Into Customers Minds

By J.K. Sharma, Deepali Singh, K.K. Deepak, D.P. Agrawal
996 Views
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Computer Concepts And Management Information Systems

Computer Concepts And Management Information Systems

By Davendranath G.Jha
842 Views
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