Advertising Management Theory and Practice By Dr. Mahendra Kumar Padhy

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Advertising Management Theory and Practice By Dr. Mahendra Kumar Padhy

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Publisher: Laxmi Publications
ISBN: 9789380856896
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Table of Content

1. Introduction

2. Advertising : A Conceptual Framework

3. Socio-Economic Implications of Advertising

4. Advertising : Truth, Ethics and Social Responsibility

5. Advertising and Consumer Behaviour Research

6. Advertising and Lifestyle Communication

7. Impact of Advertising on Consumer Behaviour

8. Lifestyle Communication Through Print and Electronic Advertisements

9. Advertising in the Age of Economic Liberalization

10. Conclusion, Major Findings and Recommendations

Case Studies

Appendices

Abbreviations Index