Extension Methodology for Sustainable Entrepreneurship Development
About this eBook
Preface Green revolution ushered an area o f intensive agriculture which paved way for India to achieve self-sufficiency in food production. Growth in production is predicted but the big question is whether it will be able to keep pace with increasing population or not. The growth o f towns and number o f people involved in non-agricultural activities has led to an increasing demand for agricultural products. Due to low land man ratio, farmers, farm women and youth are finding themselves out o f work. Although, they have an option o f becoming an entrepreneur but this option is usually ignored and they join the long queue o f jo b seekers in front o f offices. Sometimes they accept those jobs which are not at par with their qualifications and experience. The situation has led to alarming increase in the rate o f migration from rural areas to cities. It is estimated that the rural population declined from 70 in 2001 to 65 by 2004. So, the need o f the hour is to convert job seekers into jo b creators or generators. For this purpose, there is a need to develop entrepreneurship among the farmers in particular and rural masses in general. The farm must be looked upon as a commercial enterprise unit. To convert a farm into an enterprise or business, the identity o f the person managing it must change from a farmer to that o f farm business operator or entrepreneur The ICAR sponsored short course on extension m ethodology f o r sustainable entrepreneurship development focused on various aspects o f entrepreneurship development where in twenty seven lectures, enterprise visits followed by practical exercises were delivered to the participants by the experts o f eminence. The whole information has been compiled in the form of compendium for consultation and ready reference. It is my proud privilege to acknowledge the kind gesture shown by ICAR in accepting our proposal for conducting short course. Special thanks are due to Dr. S.D. Sharma ADG, Human Resource Development for his amicable advice. Special gratitude to Dr. B. Mishra, Hon ble vice Chancellor, SKUAST Jammu for his inspiration and keen interest in organizing the winter school. His supportive attitude has been key to grand success o f this event. Heartfelt thanks are due to Director o f Research, DRI cum Dean PGS, DEE and Registrar for their constant guidance. Thanks are due to Dr. Ajay Koul, Dean, FoA, Chatha for providing all necessary facilities for smooth organization o f the short course. I am thankful to Comptroller and Assistant Comptroller CSS for their quick disposal o f financial matters. The tireless effort o f the Co- Course Directors Dr. Rajinder Peshin and Dr. M. S. Nain and the Course Coordinators Dr. P. S. Slathia, Dr. Nafees Ahmad
and Dr. P. Parihar is duly acknowledged. Last but not least it is my duty to acknowledge the sincere efforts put by my divisional staff Mr. Hakeem A rif Hameed and Krishan Lai, students and other staff members o f the university who were directly or indirectly associated with the success o f this short course, I thank them all.
Place Chatha, Jammu
Prof. S.K. Kher
About the Authors Dr. S.K. Kher completed his graduation