International Business

International Business

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Product Specifications

Publisher PHI Learning All Management And Leadership books by PHI Learning
ISBN 9788120348639
Author: Justin Paul
Number of Pages 794
Available
Available in all digital devices
  • Snapshot
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International Business - Page 1 International Business - Page 2 International Business - Page 3 International Business - Page 4 International Business - Page 5

Description: 

This well accepted book, now in its Sixth Edition, designed to use as a main text for courses such as International Business Strategies, Global Business Environment and International Business. The book is now comprehensive enough to cover the syllabus of all universities worldwide. It gives uptodate data and information on International Business. It also comprises a set of EXIM documents, Objective Type Questions and three Model Test  Papers.

New to This Edition

•    Ivey’s Best Selling Case, “Louis Vuitton in Japan” [ECCH Award Winning  Case]
•    Classic case—”Genting Malaysia: From East to the West”
•    Video Exercise matching with the chapter content from author’s fan page—facebook.com/drjustinpaul
•    Update data and more examples.

The text is highly useful for the students of Management, Commerce and Economics. It is also of great benefit to practising managers in the field of International Business and to export-import professionals.

CONTENTS:

Part I: Emerging Scenario: Foreign Trade and Investment—Economic and Political Environment—

1. Globalization.

2. WTO: Important Provisions and Agreements.

3. International Trade and WTO.

4. Trade Liberalization and Imports: Industry-wise Analysis.

5. WTO, Intellectual Property Rights, and Industrial Sector.

6. TRIPS Agreements and Pharmaceutical Industry.

7. WTO, GATS and Telecom Sector.

Part II: Legal and Cultural Environment—

8. Legal Environment and Dispute Settlement Mechanism.

9. Cultural Differences and Cross-Cultural Factors.

Part III: International Trade: Theory and Policy—

10. International Trade Theories.

11. India’s Trade Policy.

12. Regional Trade Blocks.

Part IV: International Business Environment, Global Market and Country Analysis—

13. Foreign Direct Investment (FDI).

14. Country Evaluation and Selection.

15. International Business Environment: Country Analysis.

Part V: International Finance—

16. Global Monetary System.

17. Foreign Exchange Market.

18. Exchange Rates, Risk Management and FEMA.

19. Euro vs. US Dollar.

20. Currency Crisis and Lessons.

Part VI: Strategy of International Business—

21. Global Strategic Management and Multinational Enterprises.

22. Global Market Entry Strategies.

23. Globe-HEX Model.

24. International Marketing: Concepts, Practice and Strategies.

25. International Human Resource Management and Strategies.

Part VII: Export-Import Management—

26. Export-Import Procedures.

27. Special Economic Zones.

Part VIII: Structure of International Business—

28. Institutional Framework for Export Promotion.

29. Management Practices and Strategies for Japanese MNCs.

30. Imports from China.

31. Global Sunrise Industry: Biotechnology.

32. SWOT Analysis of Electronics and Textile Industries.

Part IX: Case Studies—

1. Pfizer Inc.: Global Success Strategies.

2. Ford Motor Company: Business Strategies.

3. Adani Group: Global Sense of Enterprise.

4. Benetton is Everywhere.

Appendices—

A: 20 Steps for Successful Exporting.

B: Websites to Get Information on International Business.

C: Section A: Uniform Customs and Practice for Documentary Credits (UCPDC). Section B: Uniform Rules for Collection (URC).

D: Bill of Lading.

E: Invoice.

F: Bill of Exchange.

G: Airway Bill.

H: Proforma Invoice.

I: Packing List.

J: LC Advising Letter.

K: Letter of Credit.

L: Application for Remittance.

M: Port Trust Copy of Shipping Bill/Dock Challan/Export Application for Export of Duplicate Bill.

N: Port Trust Copy of Shipping Bill for Export of Goods under Claim for Duty Drawback.

Question Bank. Model Test Papers. Index.