Know exactly how to get the most out of your college fair. -
Across the board, our college partners tell us one thing: they recruit the most students from college fairs. It’s not online interest, or random Google ads, or anything like that. It’s the handshake—whether virtual or in-person—you get to have with each student individually at a college fair that gets that student on your college’s scholastic roster.
Read the rules -
If you’re not new to the college fair game, then you know that many schools or locations have rules for how you set up a booth, how you interact with the students, what you can or cannot pass out, etc. Be sure you check with whomever is hosting the college fair to ensure you know what you are or aren’t allowed to do.
Connect with other colleges, too -
There’s no question that at a lot of college fairs, things get a little competitive between colleges and universities. After all, you’re all pulling from the same potential student pool to fill your admissions requirements. The good news is that it doesn’t have to be that way.
do not hurry. -
Most of the students, whether young or old, are also nervous. Certainly, they are not concerned about your goals, rather, they are concerned about making the right impression, asking the right questions, and getting interest from potential schools.
Don’t underestimate virtual college fairs -
If this pandemic has taught us anything (it’s actually taught us a lot, and we’re still learning), it’s that students are realizing the importance of being able to stay at home. This doesn’t just mean for health and safety, students also stay home because they don’t see the need to spend money on hotel rooms, eating out, and travel in order to get to a fancy college fair when they can just meet colleges online.
Don’t forget to woo the parents. -
While it may be the student who will be attending your school, it’s the parent who will likely be helping to pay for a portion of the education, help the student pack, and in many cases, even drive them to your college or university.
DO: CREATE A SCHEDULE -
Before you attend a college fair, do your research. Find out which colleges are attending the fair and how to connect with representatives of the colleges that interest you. Create a list of those colleges and visit the ones you’re most interested in first. Think about what you know about these colleges already and what more you want to know.
DO:
TEST OUT YOUR TECH - For fairs held on a technology platform with which you are unfamiliar, download the software onto your computer or phone at least 30 minutes before the fair starts, and test it to make sure it works.
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