Management Science JNTU Syllabus
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
III Year B.Tech EEE II-Sem T P C
4+1* 0 4
Unit I: Introduction to Management: Concepts of Management and organization- Nature and
Importance of Management, Functions of Management, Taylor’s Scientific Management
Theory, Fayol’s Principles of Management, Maslow’s Theory of Human Needs, Douglas
McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory of Motivation, Systems
Approach to Management, Leadership Styles, Social responsibilities of Management.
Unit II: Designing Organisational Structures: Basic concepts related to Organisation – Departmentation
and Decentralisation, Types of mechanistic and organic structures of organisation (Line
organization, Line and staff organization, functional organization, Committee organization,
matrix organization, Virtual Organisation, Cellular Organisation, team structure, boundaryless
organization, inverted pyramid structure, lean and flat organization structure) and their merits,
demerits and suitability.
Unit III: Operations Management: Principles and Types of Plant Layout-Methods of production (Job,
batch and Mass Production), Work Study -Basic procedure involved in Method Study and
Work Measurement-Statistical Quality Control: X chart, R chart, c chart, p chart, (simple
Problems), Acceptance Sampling, Deming’s contribution to quality.
Unit IV: A) Materials Management: Objectives, Need for Inventory control, EOQ, ABC Analysis,
Purchase Procedure, Stores Management and Stores Records – Supply Chain
B) Marketing: Functions of Marketing, Marketing Mix, Marketing Strategies based on
Product Life Cycle., Channels of distribution.
Unit V: Human Resources Management (HRM): Concepts of HRM, HRD and Personnel Management
and Industrial Relations (PMIR), HRM vs. PMIR, Basic functions of HR Manager: Manpower
planning, Recruitment, Selection, Training and Development, Placement, Wage and Salary
Administration, Promotion, Transfer, Separation, Performance Appraisal, Grievance
Handling and Welfare Administration, Job Evaluation and Merit Rating.
Unit VI: Project Management (PERT/CPM): Network Analysis, Programme Evaluation and Review
Technique (PERT), Critical Path Method (CPM), Identifying critical path, Probability of
Completing the project within given time, Project Cost Analysis, Project Crashing. (simple
Unit VII: Strategic Management: Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of
Corporate Planning Process, Environmental Scanning, SWOT Analysis, Steps in Strategy
Formulation and Implementation, Generic Strategy alternatives.
Unit VIII: Contemporary Management Practices: Basic concepts of Just-In-Time (JIT) System, Total
Quality Management (TQM), Six sigma and Capability Maturity Model (CMM) Levels,
Value Chain Analysis,Enterprise Resource Planning (ERP), Performance Management,
Business Process outsourcing (BPO), Business Process Re-engineering and Bench
Marking, Balanced Score Card.
1. Aryasri: Management Science, TMH, New Delhi.
1. Kotler Philip & Keller Kevin Lane: Marketing Mangement 12/e, PHI, 2007
2. Koontz & Weihrich: Essentials of Management, 6/e, TMH, 2007
3. Thomas N.Duening & John M.Ivancevich Management—Principles and Guidelines,
4. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2007.
5. Memoria & S.V.Ganker, Personnel Management, Himalaya, 25/e, 2007
6. Schermerhorn: Management, Wiley, 2007.
7. Parnell: Strategic Management, Biztantra,20073.
8. L.S.Srinath: PERT/CPM,Affiliated East-West Press, 2007.
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Pre-requisites: Managerial Economics
Objective: To familiarize with the process of management and to provide basic insights into select
contemporary management practices.
Codes/Tables: Normal Distribution Function Table need to be permitted into the
Question Paper Pattern: 5 Questions to be answered out of 8 questions.
Each question should not have more than 3 bits.
Unit VIII will have only short questions, not essay questions.