JNTU exam papers B Tech IInd Sem Examinations,E-Commerce, Apr/May 2008


JNTU B.Tech II Semester Examinations,  E-Commerce, Apr/May 2008

(Information Technology)

Time: 3 hours Max Marks: 80

Answer any FIVE Questions

All Questions carry equal marks


1. How does e-commerce benefit a company and how by e-commerce a company can serve its customer better? [16]


2. What are the challenges for consumer oriented e-commerce in India? [16]


3. What is a smart card? What are their types and uses? [16]


4. Explain the information flows in the EDI purchasing process. [16]


5. What is workflow management? How product or service customization is adopted in intra organisational commerce? [16]\


6. What is the significance of online marketing? State the limitations of on-line marketing? [16]


7. What is consumer search? Explain the process of consumer search in online marketing. [16]


8. Explain the storage and transmission requirements for multimedia. [16]

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