CSVTU B.E. V Semester Mechanical Engineering Industrial Management Syllabus

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI (C G)

Subject: Industrial Management

UNIT – I

Basic Concepts and Functions of Management Planning

Nature, Purpose and Objectives of Planning, Organizing, Authority and Responsibility, Staffbug, Supply of Human

Resources, Performance Appraisal, social responsibility of manager, social responsibility and social

responsiveness, ethics and management.

UNIT – II

Human Resource Management

Nature and Scope of Human Resource Planning, Training and Development, Recruitment and Selection, Career

Growth, Grievances, Motivation and its types, Need for Motivation, Reward and Punishment, Need, wants,

satisfaction chain. Maslow hierarchy of needs. Quality of working life, job enrichment and job enlargement.

UNIT – III

Marketing Management

Marketing Environment: Consumer Markets and Buyer Behaviour, Marketing Mix, Advertising and Sales Promotion,

Channels of Distribution.

Financial Management

Book keeping, financial statement Analysis, Financial Ratios, Capital Budgeting, Break-Even Analysis.

UNIT – IV

Management Information System

Role of information in decision making, Definition of MIS, computer based user machine system, integrated system,

MIS v/s Data processing, subsystem of an MIS, MIS DSS and expert system. Evolution and effectiveness of

Information system.

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UNIT – V

Flexibility in Management

Definition, connotation of flexibility, systematic concept of flexibility, foundation of flexible system

management, types of flexibility and its applications in management of modern organizations.

Strategic and Technology Management

Need, Nature, Scope and Strategy, Corporate strategy, strategic planning, objectives, goal, policies, mission and

vision, SWOT analysis, need and characteristics of Technology Management.

TEXT BOOKS

1. Essential of Management: H. Koonz and h. Weihrich

2. Marketing Management – Kotler Philip- Prentice Hall of India

3. MIS conceptual foundation, structure and development, G B Davis & M H Olson.

4. Flexibilty in Management, Sushil, Vikas publication, New Delhi

REFERENCE BOOKS

1. Human Resource Management – Luthans Fred – McGraw Hill, Inc.

2. Organizational Behavior Concepts, Controversies Applications – Stephen, P. Robbins- Prentice Hall,

Englewood Cliffs, New Jersey

3. Financial Management – M.Y. Khan and P.K. Jain – Tata Mc-Graw Hill

4. Competitive Advantage – Porter Michael – The Free Press

5. Competitive Strategy – Porter Michael – The Free Press, 1985

6. Fundamentals of Business Organizations and Management – Y.K. Bhusan – S. Chand and Sons

7. Industrial Management – K.K. Ahuja – Khanna Publishers

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