Strategic Management: Text And Cases

Strategic Management: Text And Cases

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Product Specifications

Publisher PHI Learning All MCom books by PHI Learning
ISBN 9788120351288
Author: Kesho Prasad
Number of Pages 582
Available in all digital devices
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Strategic Management: Text And Cases by Kesho Prasad
Book Summary:
The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses.

The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability.

Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices.

Audience of the Book :
This book Useful for Management, Commerce students.
Table of Contents :

Part 1 Basics of Strategic Management

1 Introduction to Strategic Management

2 Perspectives on Strategy Formulation

3 Strategic Planning

4 Significance of Context

5 Significance of Content

Part 2 Process of Strategy Management

6 Strategic Analysis

7 Resources as the Basis of Strategy

8 Strategy Formulation

9 Strategic Thinking

10 Evaluating the Choice

Part 3 Implementing Strategy

11 Implementation of Strategy

12 Strategic Leadership

13 Assessment of Organizational Performance

14 Differential Enterprise Performance

Part 4 Organizational responses to changing environment

15 Strategic Responses to Changing Environment

16 Functional Strategies

17 Use of Balanced Scorecard in Strategic Management

18 Constructing Strategy Map

19 The Mobil Story: A Case Study