The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses.
The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability.
Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices.
This book Useful for Management, Commerce students.
Part 1 Basics of Strategic Management
1 Introduction to Strategic Management
2 Perspectives on Strategy Formulation
3 Strategic Planning
4 Significance of Context
5 Significance of Content
Part 2 Process of Strategy Management
6 Strategic Analysis
7 Resources as the Basis of Strategy
8 Strategy Formulation
9 Strategic Thinking
10 Evaluating the Choice
Part 3 Implementing Strategy
11 Implementation of Strategy
12 Strategic Leadership
13 Assessment of Organizational Performance
14 Differential Enterprise Performance
Part 4 Organizational responses to changing environment
15 Strategic Responses to Changing Environment
16 Functional Strategies
17 Use of Balanced Scorecard in Strategic Management
18 Constructing Strategy Map
19 The Mobil Story: A Case Study