Retail Management

By U C Mathur more
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Product Specifications

Publisher IK International All Marketing books by IK International
ISBN 9789380578668
Author: U C Mathur
Number of Pages 496
Available in all digital devices
  • Snapshot
  • About the book

Retail Management by U C Mathur
Book Summary:

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.
Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas

Audience of the Book :
The book attempts to converge on the basic nuances that integrate these disciplines as the student learns the retail business with live wire real-life examples and interactive sessions as well as selected corporate case studies.
Key Features:

The main features of the book are as follows:

1.The chapters are followed by 16 case studies from the real business world.

2.Copious number of examples have been included to illustrate the concepts.

3.Each chapter provides an aim and outcome before explaining the topic per se.

Table of Contents:

1. Retail Management-an Introduction

2. Retail Operating Plan

3. Locating New Customers

4. Retail Brand Management

5. Strategic Human Resource Management in Retail

6. Retail Specifics

7. External Business Environment

8. Motivating Retail – Critical Success Factors

9. Merchandising and Inventory Planning for Retail

10. Retail Pricing Strategies

11. Retail Economics Worldwide and Competitive Advantage on e-Retailing

12. Purchase, Stores, Inventory and Logistics in Retail Management

13. Strategies for Retail Advertising, Promotion and PR

14. Marketing Research

15. Consumer Behaviour and Market Segmentation

16. Comprehensive Retail Strategy

17. Case Studies

18. Understanding Case Studies

19. Pharma Retailing

20. Reliance Retailing

21. FMCG Retail

22. HDFC Bank


24. Westside Store

25. Complete Retail Plan

26. Carrefour

27. Marks & Spencer Department Store

28. Changes in the Oil Industry Retailing

29. Wal-Mart

30. Subhiksha

31. Kinetic Honda case

32. Shoppers Stop

33. Bata Factory Store

34. Maruti Retail

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