Product Management : Text And Cases

Product Management : Text And Cases

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Product Specifications

Publisher PHI Learning All Management And Leadership books by PHI Learning
ISBN 9788120337251
Author: Kaushik Mukerjee
Number of Pages 211
Available in all digital devices
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Product Management : Text And Cases by Kaushik Mukerjee
Book Summary:

In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers.

This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.

Audience of the Book :
This book Useful for Management students.
Table of Contents:

1 Introduction

2.Role Of The Product Manager

3.Fundamentals Of Product Management

4.Competitive Strategy For Products

5.New Product Development

6.Product Life Cycle Strategies

7.Building The Brand

8.Product Distribution

9.Product Promotion And Pricing

10.Product Innovation

11.Customer Relations Management Strategies For Product Managers

12.Information Systems For Product Management