Principles Of Marketing (For Delhi University)

By J. P. Mahajan, Anupama Mahajan more
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Product Specifications

Publisher Vikas Publishing
ISBN 9789325980839
Author: J. P. Mahajan, Anupama Mahajan
Number of Pages 243
Available
Available in all digital devices
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Principles Of Marketing (For Delhi University) by J. P. Mahajan, Anupama Mahajan
Book Summary:

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

Audience of the Book :
This book Useful for B.Com, M.Com & MBA students.
Sailent Feature:

1. Provides exhaustive coverage of all topics in the syllabus

2. Uses analytical framework to explain complexities of marketing issues

3. Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies

4. Incorporates Review Questions, University Examination Questions and Projects

Table of Contents:

1. Introduction to Marketing

2. Marketing Mix

3. Marketing Environment 

4. Consumer Behaviour

5. Market Segmentation, Targeting and Positioning

6. Product Concepts

7. New Product Development and Product Life Cycle

8. Pricing

9. Promotion

10. Tools of Promotion

11. Marketing Channels & Distribution Logistic

12. Wholesaling and Retailing

13. Rural Marketing & Changing Retail Scenario in India

14. Recent Issues and Developments/Trends in Marketing

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