Pharma Marketing Management

By Dr. Rupesh K. Gautam, Dr. Ankit Jain, Dr. Shailendra Bhatt, Prof. (Dr.) Vipin Saini more
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Product Specifications

Publisher Nirali Prakashan All B. Pharmacy books by Nirali Prakashan
ISBN 9789389944754
Author: Dr. Rupesh K. Gautam, Dr. Ankit Jain, Dr. Shailendra Bhatt, Prof. (Dr.) Vipin Saini
Number of Pages 105
Edition First Edition
Available
Available in all digital devices
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Pharma Marketing Management - Page 1 Pharma Marketing Management - Page 2 Pharma Marketing Management - Page 3 Pharma Marketing Management - Page 4 Pharma Marketing Management - Page 5

Pharma Marketing Management by Dr. Rupesh K. Gautam, Dr. Ankit Jain, Dr. Shailendra Bhatt, Prof. (Dr.) Vipin Saini
Book Summary:

It gives immense pleasure to introduce the book, Pharma Marketing Management. The book has been strictly written as per the syllabus prescribed by Pharmacy Council of India for pharmacy students.

An attempt has been made to explore the subject in a simple language which can be easily understandable for students. Tables, figures etc. have been included in order to make topic clear and easily understandable for students.

Audience of the Book :
This book Useful for B. Pharm Student.
Table of Content:

1. Marketing and Pharmaceutical Market

2. Product Decision

3. Promotion

4. Pharmaceutical Marketing Channels

5. Pricing

6. Emerging Concepts in Marketing

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