Pharma Marketing Management by Dr. Rupesh K. Gautam, Dr. Ankit Jain, Dr. Shailendra Bhatt, Prof. (Dr.) Vipin Saini
It gives immense pleasure to introduce the book, Pharma Marketing Management. The book has been strictly written as per the syllabus prescribed by Pharmacy Council of India for pharmacy students.
An attempt has been made to explore the subject in a simple language which can be easily understandable for students. Tables, figures etc. have been included in order to make topic clear and easily understandable for students.
Audience of the Book :
This book Useful for B. Pharm Student.
Table of Content:
1. Marketing and Pharmaceutical Market
2. Product Decision
4. Pharmaceutical Marketing Channels
6. Emerging Concepts in Marketing