Mobile Commerce

By Karabi Bandyopadhyay more
212 Views
Selling Price : ₹266.63
MRP : ₹395.00
You will save : ₹128.38 after 33% Discount

Enter your email id to read this ebook
Submit
paypal offer

Save extra with 3 Offers

Get ₹ 50

Instant Cashback on the purchase of ₹ 400 or above
SAVE10 Already Applied

NEW35

Get Flat 35% Off on your First Order

Product Specifications

Publisher PHI Learning All Electronics and Telecom books by PHI Learning
ISBN 9788120348059
Author: Karabi Bandyopadhyay
Number of Pages 401
Available
Available in all digital devices
  • Snapshot
  • About the book
Mobile Commerce - Page 1 Mobile Commerce - Page 2 Mobile Commerce - Page 3 Mobile Commerce - Page 4 Mobile Commerce - Page 5

Mobile Commerce by Karabi Bandyopadhyay
Book Summary:
Once the treasured piece of the elite class, mobile phones have now become a prerequisite of every commoner. From schoolchildren to pensioners, from bureaucrats to fruit vendors, all depend greatly on their mobile phones. The reason can be given to its impeccable potential to perform various applications efficiently, within no time. This book on Mobile Commerce gives an in-depth insight on the role of a mobile in revolutionizing various industry verticals, specifically business and commerce.

The book shows the evolution of a mobile phone from a mere gadget meant for communication to a smarter one performing business transactions. The book is divided into seven parts segregated as—Basic concepts, Technology, Key players, Key products, Security of legal aspects, the Future trends and the Case studies. The book also discusses various technologically advanced handheld devices, like Smartphones, PDA’s, Laptops, Tablets and Portable gaming consoles, in detail.

Besides, the basic technology and concepts involved in mobile commerce is discussed comprehensively. The key concepts, like mobile marketing, mobile ticketing, mobile computing, mobile payments and mobile banking are discussed vis-a-vis latest technologies, like wireless and mobile communication technology, digital cellular technology, mobile access technology and 4G and 5G systems. The book also throws light on the issues, such as mobile security hazards, and the necessary measures to protect the same. A chapter is devoted to laws governing the mobile phone usage and its privacy. The Case Studies are provided elucidating the role of mobile commerce in the real-life scenarios.

This book is intended for the undergraduate and postgraduate students of Communication Engineering, Information Technology and Management.

Audience of the Book :
This book Useful for Management & IT students.
Table of Contents :

Part I: Mobile Commerce Basics

1 Introduction to M-commerce

2 Mobile Commerce Services

3 Mobile Commerce Applications

Part II: Mobile Commerce Technology

4 Wireless and Mobile Communication

5 Digital Cellular Technology

6 Mobile Access Technology

7 4G and 5G Systems

Part III: Key Players

8 Mobile Devices

9 Mobile Service Providers

Part IV: Mobile Products

10 Mobile Banking

11 Mobile Ticketing

12 Mobile Payment Systems

13 Mobile Computing

Part V: Security and Legal Aspects

14 Security and Privacy Issues

15 Legal Aspects

Part VI: The Path Ahead

16 Future of Mobile Commerce

Part VII: Case Studies

17 Mobile Commerce Case Studies

Related Electronics and Telecom Books
x