International Business: Text And Cases

International Business: Text And Cases

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Product Specifications

Publisher PHI Learning All B.B.A II books by PHI Learning
ISBN 9788120336520
Author: Sanjay Misra, P. K. Yadav
Number of Pages 304
Available in all digital devices
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International Business: Text And Cases by Sanjay Misra, P. K. Yadav
Book Summary:

Today, with the pervasive impact of globalization and liberalization sweeping across the globe, exerting its influence on both the developed and the developing nations, business is no more confined to the national borders of a country. More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce.

This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples.

Audience of the Book :
This book Useful for Management students.
Table of Contents:

Part 1 Introduction

1. International Business: An Overview

Part 2 International Business Environment

2. International Cultural Environment

3. International Political Environment

4. International Economic Environment

Part 3 Trade Part And Investment

5. International Trade Theory

6. The Political Economy Of International Trade

7. Regional Economic Integration

8. Foreign Direct Investment

Part 4 Monetary System

9. Foreign Exchange Market

10. International Monetary System

Part 5 Strategy And Structure

11. The Strategy Of International Business

12. The Organization Strategy Of International Business

Part 6 Business Operations

13. International Production

14. International Marketing

15. International Human Resource Management

16. International Financial Management