Digital Business by Nitin Kamat, Pramod Jejurikar
We are happy to offer this book to all management students and faculties as a very important subject that will change outlook of future managers. Each new problem offers new opportunities to managers. Now we are in Mobile age. Desktops are replaced by laptops and laptops are replaced by tabs and mobiles. Updates of information is available every minute. The opportunity lies in innovative ideas of use of IT in all aspects of business SMEs are growing faster. In the internet and mobile revolution they are caught between the two methods of doing business. One is bullockcart method (Legacy procedures) and other business process driven digital method.
The very purpose of this book is to understand the brick and motor type of traditional business and how it is converted to digital e-business in all the management aspects including Marketing, Human Resources, Operations, Finance, Retail and Infrastructure. The business logic prepared from business rules approved by the top management. The entire organization, business stakeholders and partners, employees work as per system defined by the business rules.
Audience of the Book :
This book Useful for Management Students.
Table of Content:
1. Introduction to Electronic Commerce
2. Mobile, Social E-Commerce and IoT
3. Digital Business Ecosystem
4. Digital Business Applications - I
5. Digital Business Applications - II
6. Case Studies