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Case Study Solution Marketing

By H Kaushal more
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Product Specifications

Publisher Laxmi Publications
ISBN 9789385750267
Author: H Kaushal
Available
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Case Study Solution Marketing by H Kaushal
Book Summary:

Case Studies are for management what lab work is for sciences like physics, chemistry, etc. Solving case studies teaches managers to handle corporate world problems at a manageable speed with zero risk. The aim of this series of books, including the present one, is to make the managers proficient in solving case studies. The current third edition has been thoroughly revised. 17 new cases have been introduced and 16 old cases have been deleted. The case studies included in the book are chosen to cover the entire syllabus of MBA. Syllabi of 20 universities/institutes were examined to ensure that the syllabi are adequately covered. Many topics like Marketing of R&D, Classified Data Retail, Rural Marketing, e-tailing/On-line Shopping, Word of Mouth Advertising etc not covered in many syllabus have been covered. Marketing in India is finding its rightful place in recent years due to economy being driven by market demand. The need to understand marketing in depth has been growing in India ever since the country launched economic reforms. The pace of reforms may slow down or pick-up, but no manager can ignore to obtain in-depth knowledge of this subject.

Audience of the Book :
This book Useful for Management students.
Table of Contents:

PART-I 

Theory, Technique for Solving Case Studies and a General Case for Learing the Method, its Solutin and a Case Study for Exersice

PART-II

Case Studies, Solutions and Exercises for Self-Study

PART-III

Case Studies, Hints for the Solutions and Case Studies for Exercise for Self-Study

PART-IV

Case Studies for Classroom

PART-V

Case Studies for Syndicates

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