Case Studies On Marketing In The Indian Context by Kisholoy Roy
Book Summary:
The book is classified into four sections that cover the broad areas of marketing viz. Brand Management, Services Marketing, Retail Marketing and Sales Management. Each section offers theoretical concepts to the readers regarding the area followed by case studies in the particular domain which focus on the Indian markets. The 40 Case Studies in this book are written in a lucid language that will fecilitate learning in the key areas of marketing. The book should be a useful resource for the students, pursuing BBA and MBA or equivalent courses of various Indian institutions and universities
Audience of the Book :
This book Useful for Marketing,Management students.
Table of Contents:
Preface
SECTION I
BRAND MANAGEMENT
Part A: Theoretical Concepts on Brand Management
Part B: Case Studies on Brand Management
SECTION II
SERVICES MARKETING
Part A: Theoretical Concepts on Services Management
Part B: Case Studies on Services Marketing
SECTION III
RETAIL MARKETING
Part A: Theoretical Concepts on Retail Marketing
Part B: Case Studies on Retail Marketing
SECTION IV
SALES MANAGEMENT
Part A: Theoretical Concepts on Sales Management
Part B: Case Studies on Sales Marketing