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| Publisher | Laxmi Publications All Marketing books by Laxmi Publications |
| ISBN | 9789385750670 |
| Author: | Kisholoy Roy |
| Number of Pages | 96 |
| Available | Available in all digital devices |
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Case Studies On Marketing In The Indian Context by Kisholoy Roy
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| Book Summary: |
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The book is classified into four sections that cover the broad areas of marketing viz. Brand Management, Services Marketing, Retail Marketing and Sales Management. Each section offers theoretical concepts to the readers regarding the area followed by case studies in the particular domain which focus on the Indian markets. The 40 Case Studies in this book are written in a lucid language that will fecilitate learning in the key areas of marketing. The book should be a useful resource for the students, pursuing BBA and MBA or equivalent courses of various Indian institutions and universities |
| Audience of the Book : |
| This book Useful for Marketing,Management students. |
| Table of Contents: |
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Preface SECTION I BRAND MANAGEMENT Part A: Theoretical Concepts on Brand Management Part B: Case Studies on Brand Management SECTION II SERVICES MARKETING Part A: Theoretical Concepts on Services Management Part B: Case Studies on Services Marketing SECTION III RETAIL MARKETING Part A: Theoretical Concepts on Retail Marketing Part B: Case Studies on Retail Marketing SECTION IV SALES MANAGEMENT Part A: Theoretical Concepts on Sales Management Part B: Case Studies on Sales Marketing |
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