Case Studies On Marketing In The Indian Context

The book is classified into four sections that cover the broad areas of marketing viz. Brand Management, Services Marketing, Retail Marketing and Sales Management. Each section offers theoretical concepts to the readers regarding the area followed by case studies in the particular domain which focus on the Indian markets. The 40 Case Studies in this book are written in a lucid language that will fecilitate learning in the key areas of marketing. The book should be a useful resource for the students, pursuing BBA and MBA or equivalent courses of various Indian institutions and universities

Preface

SECTION I

BRAND MANAGEMENT

Part A: Theoretical Concepts on Brand Management

Part B: Case Studies on Brand Management

SECTION II

SERVICES MARKETING

Part A: Theoretical Concepts on Services Management

Part B: Case Studies on Services Marketing

SECTION III

RETAIL MARKETING

Part A: Theoretical Concepts on Retail Marketing

Part B: Case Studies on Retail Marketing

SECTION IV

SALES MANAGEMENT

Part A: Theoretical Concepts on Sales Management

Part B: Case Studies on Sales Marketing