Case Studies In Marketing - The Indian Context

This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

Part I MARKETING

Case 1 HMT: Machine Tools Division

Case 2 Oilseeds Growers Cooperative Society

Case 3 Retailing, Advertising, Marketing and Merchandising Services

Case 4 HMT Watches

Case 5 Bharat Heavy Electricals Limited

Case 6 Bharat Earth Movers Limited

Case 7 British Physical Laboratory

Case 8 Indian Garments

Case 9 IDE Drip Irrigation System for Microirrigation

Case 10 Hindustan Unilever Limited

Case 11 Retail Industry

Part II INTERNATIONAL MARKETING

Case 12 Infosys Technologies Limited

Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex)

Case 14 Gillette India

Case 15 SAP India

Case 16 Global Marketing in Wipro: Growing in Strength

Case 17 Ace Designers

Case 18 Mysore Sales International Limited

Case 19 New Government Electric Factory Limited, Bengaluru

Part III SERVICES MARKETING

Case 20 Hotel Taj West End, Bengaluru

Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank

Case 22 Karnataka State Tourism Development Corporation

Case 23 Hotel Ashok, Bengaluru

Case 24 East-West Airlines: A Failed Experience

Case 25 Sterling Holiday Resorts

Case 26 Thomas Cook: To Be or Not to Be?

Case 27 Namdhari’s Fresh

Case 28 DaimlerChrysler

Case 29 Charter Aviation Services

Case 30 Café Coffee Day

Case 31 3G Network in India

Case 32 The Indian Airline Industry: Will the Flight be Smooth?

APPENDIX National Tourism Policy 2002