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Business Research Methods

By Sunil Lalla more
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Product Specifications

Publisher Nirali Prakashan All MBA books by Nirali Prakashan
ISBN 9789389406504
Author: Sunil Lalla
Number of Pages 151
Edition First Edition
Available in all digital devices
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Business Research Methods - Page 1 Business Research Methods - Page 2 Business Research Methods - Page 3 Business Research Methods - Page 4 Business Research Methods - Page 5

Business Research Methods by Sunil Lalla
Book Summary:

Business research maximizes the benefit that data can provide to a company. Variety of methods depending on the budget, can be used to conduct research. Online surveys can provide you with quick, easy-to-understand data, websites such as ‘Survey Monkey’ let you administer short surveys for free. Telephone surveys of current customers let you spend more time and ask open-ended questions. A focus group lets you get a small group of potential or current customers together to discuss their ideas, suggestions and thoughts in ways that produce information you might not have considered. Mail surveys cost more, but you can reach a large number of highly targeted recipients, depending on what mailing list you use.

Analysing sales by distribution channel, territory, price point, margin and volumes helps us, to understand marketplace and industry trends. Hence it helps us determine where to focus our marketing efforts.

Audience of the Book :
This book Useful for Management Students.
Table of Content:

1. Foundations of Research

2. Research Design

3. Data and Measurement

4. Sampling

5. Data Analysis and Report Writing

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